How To Make Money As A Local Business Marketing Consultant

The other great advantage to local business marketing is that there is a HUGE demand as many businesses are struggling to attract customers. Even businesses that are not struggling will always be open to exploring new ways to attract more customers.

Offline Marketing is not for everyone. If you are somebody that does not want to meet with people face to face then you will find it difficult to attract quality and high paying clients. On the other hand, if you are prepared to meet with clients and speak with them on the telephone then you will have no problems selling smell business marketing services.

Local Business Marketing Services

There’s literally no limit on the marketing services you can offer to small businesses, some of the most common services include: – Building Basic WordPress Sites, SEO, Google Places, Facebook Fan Pages, Mobile Sites and Email Marketing.

Quite often people always want to know how to make money really quickly as a marketing consultant even if they have NO EXPERIENCE of internet marketing. Well, I’m actually going to share with you something you can do TODAY!

Here’s how you can make a couple of hundred pounds or dollars in just a few hours.

To do this, you will need to have a digital camera, if you don’t have one then borrow one! A friend of mine got started small business marketing with this method and it really works!

The whole concept is quite simple. Contact small businesses (In a moment, I’ll share with you how) and then offer to create them a social media presence. By social media presence I primarily mean Facebook and Twitter. This is a great service to offer because most small businesses are not leveraging the power of social media. As part of this service, all you need to do is go in to the business and take internal and external photographs and maybe some photographs of the staff.

Next, you create a basic fan page for the business and upload the photographs (takes three minutes and it’s completely free!) Do the same thing with Twitter.

For this service you can easily charge somewhere around $200 or £150 and it is something you start offering straight away! As a local business marketing consultant, you should always be looking for a way to generate more revenue for your business. One way to do this is to consider upselling your client on to other services. If you sell the social media presence service, you could upsell them ‘rights’ to the photographs you have taken so that they can use them outside of their social media marketing. Money for nothing!

Local Business Marketing – How To Sell Services

One big mistake I see people make time and time again when they start offering local business marketing services is that they have no ONLINE PRESENCE themselves! How can you possibly sell somebody a website when you don’t have one yourself? It just doesn’t make sense. So before you offer any services, except for the cool one I shared above, make sure you build a basic site for yourself first.

The best way to sell small businesses marketing services is to contact businesses by telephone or by mail. In my experience email does not work and other forms of attracting small businesses require advertising budgets. You could just walk in unannounced but this isn’t my style so I cannot comment on whether this works.

Here’s a local business marketing script you can use, adjust it depending on the service you are intending to offer.

“Good Morning/Afternoon. I am a [Web Designer] and I’ve just set up in the local area. I am just phoning around local businesses to see if you would be interested in a website because I’ve noticed you don’t have one. Would you be interested in getting more clients with one?”

Once you get a yes, make sure you tell them exactly what you’re giving to give them and what the next steps are. Make sure to also be paid at least 50% or more upfront before you start the job.

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7 Small Business Marketing Trends You Need to Follow in 2018

The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.

Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.

1. Email Marketing

Email marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.

Increase your marketing results with these simple techniques which are given below:

Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.

Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.

2. Video Advertising

People don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.

To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.

3 .Guest Blogging

Guest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.

If guest blogging is done correctly, then you can get these benefits which are given below:

• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.

Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.

4. Social Media Marketing

Every small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.

The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.

If you need to enhance your small business campaign, then try these methods which are mentioned below:

• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback

5. Live Streaming

Video live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.

6. Influencers Marketing

Influencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.

Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.

7. Hyper-Local Marketing

Hyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.

You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.

In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.

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